Kentaro and sporteo establish joint venture
Wil, February 1 - The Kentaro Group is continuing its expansion: a joint venture has been established with sporteo Int. Sport Management (Schweiz) AG, generating synergy in the employment of LED-advertising boards. As a long-term partner of the Austrian Football Bundesliga, sporteo markets the TV-related LED-boards for eight of the ten Bundesliga clubs. Furthermore, the agency provided LED-boards for over 30 World Cup qualifying matches. “We too always preferred to rely on sporteo’s systems when marketing our many international qualifying and friendly matches,” said Philipp Grothe, the Kentaro Group CEO. “Considering our dynamic growth and in view of the upcoming Euro 2012 qualifiers, now is the perfect time to further expand our cooperation with sporteo.”
As one of the leading European sports rights agencies, Kentaro markets the global television and marketing right of over 30 European football clubs (including Chelsea, Arsenal and Liverpool) and over 25 national federations (including England, Sweden and the USA). The sporteo advertising board systems have also been used in the marketing of Kentaro´s Brazil World Tour. “We are delighted to work closer with Kentaro in the future,” said Hanno Egger, sporteo’s CEO. “LED-boards are the advertising platform of the future. Together with Kentaro, we will convince sponsors throughout the world of its benefits – and that is not only in football, but also in other sports.”
The headquarters for the new joint venture will be in Switzerland. Kentaro’s Christian Koch will belong to the new management team while Hanno Egger will represent sporteo’s interests.