Kentaro prolongs deal with Swedish Football Associations
Stockholm, January 12 – Following a competitive tender process, Kentaro is pleased to announce that it has prolonged its agreement with the Swedish Football Associations Svenska Fotbollförbundet (SvFF), Föreningen Svensk Elitfotboll (SEF) and Elitföreningen Damfotboll (EFD) regarding the licensing of the media rights to all Swedish Football for the years 2011 to 2015. Kentaro has sublicensed selected media rights to the TV4 Group.
“We are delighted to have prolonged our present agreements with the Swedish Football Associations and are looking forward to continuing our cooperation with our highly valued partners SvFF, SEF, EFD and TV4,” said Philippe Huber, CEO of the Kentaro Group. “This comprehensive deal will enable all involved parties to further develop Swedish Football.”