Swedish League

In 2005, Kentaro signed a five-year agreement to become the exclusive media rights partner of Swedish football. The deal was prolonged in January 2010.

Kentaro markets the premium domestic television properties of all Swedish football - the Allsvenskan (First Division), Superettan (Second Division), the Svenska Cupen and national team matches, as well as women's football properties (Elitföreningen Damfotboll), until 2015.

Kentaro has concluded a series of license agreements with Swedish broadcasters, thus maximising revenue and optimising exposure of Swedish football while also striking the right balance between Free-TV, Pay-TV, Pay-Per-View and New Media. 

With innovative new products like the Supercupen and a Swedish winter tour for the national team, Kentaro has further enhanced the overall value and appeal of Swedish football.

Contact

Robert Ander
T: +46 8 410 578 50
rander(at)kentarogroup.com