In January 2010, Kentaro has established a joint venture with sporteo Int. Sport Management (Switzerland) AG to generate synergy in the employment of LED-advertising boards. Sporteo offers a complete, in-house service package of LED-boards. These services include the transportation of video boards, their assembly and dismantling, their operation during football matches and other events as well as the creation and processing of animations. This holistic solution is what sets sporteo apart from most other providers on the market; they support teams and sponsors optimally with their extensive experience in implementing the latest method of advertising.

At the end of the nineties, sporteo was the first company to present sponsors on revolving boards at live football matches. Sporteo was the sports agency which established the 3D-boards in the German-speaking world and was one of the first companies in Europe to work with advertising boards using electronic animation. From Azerbaijan to the Faroe Islands, from the Vienna derby to the semi-final of the UEFA Cup between Werder Bremen and Hamburg in 2009 – over 100 football matches were accompanied by sporteo’s advertising boards.
The headquarters for the new joint venture will be in Switzerland. Kentaro’s Christian Koch will belong to the new management team while Hanno Egger will represent sporteo’s interests.
Christian Koch
T: +44 20 7349 7806
F: +44 20 7349 7809
ckoch(at)kentarogroup.com